Mercian Corporation has completed its donation campaign, “Support the Future of Japanese Wine!”
A portion of sales from products including Château Mercian was donated to five organizations in four prefectures that produce wine grapes.
Here are the details.
About “Support the Future of Japanese Wine!”
“Support the Future of Japanese Wine!” is a donation campaign organized by Mercian Corporation to support activities in regions producing grapes for Japanese wines such as Château Mercian.
This year marked the campaign’s eighth edition, running from Monday, September 1 through Sunday, November 30.
Recipients, Amounts and Uses of Support
During the campaign, ¥10 from each bottle sold among approximately 50 eligible Japanese-wine products, centered on Château Mercian, was donated. A total of ¥1,252,000 was distributed to organizations and local governments in Yamanashi, Nagano, Fukushima and Akita prefectures, where Mercian manages its own vineyards or works with contracted growers.
In Yamanashi Prefecture, for example, the donation was made with the hope that it would support initiatives to promote wine-grape production, including Koshu, establish high-quality and stable production techniques, and increase the added value of Japanese wine.
Reference
About the “Support the Future of Japanese Wine!” Campaign
1. Campaign name: “Support the Future of Japanese Wine!”
2. Area: Nationwide
3. Period: Monday, September 1–Sunday, November 30, 2025
4. Details: ¥10 per bottle sold of “Château Mercian,” “Nihon no Awa,” “Omori Grape Wine,” “Aizumisato Chardonnay” and other eligible products is donated to support wine production and activities in regions supplying wine grapes.
5. Eligible products: Approximately 50 Mercian Japanese wines shipped during the campaign period, including Château Mercian and Nihon no Awa
6. Recipients: Yamanashi Prefecture
・Nagano Prefecture: Shiojiri City and Ueda City
・Fukushima Prefecture
・Akita Prefecture