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Bring the Popular “Bread Drinking” Trend Home: Wine-Friendly Recipes by Culinary Expert Kinuko Oda

Recently, a food style known as “pan-nomi”—enjoying alcohol with delicious bread as the snack—has become popular.

It is a welcome trend for bread lovers who also enjoy a drink, and if bread is the centerpiece, wine feels like a particularly natural choice.

Here we introduce easy “bread × wine” pan-nomi recipes that can be enjoyed at home.

Created by culinary expert Kinuko Oda, the recipes pair bread with Campbell Early wine.

Campbell Early Is a Great Choice for Pan-Nomi

Pan-nomi is simply the style of enjoying alcoholic drinks with tasty bread as the accompaniment.

Neither the type of bread nor the drink is fixed, but wine lovers will naturally want to explore “bread × wine.”

There are classic combinations—natural wine with tangy naturally leavened bread, for example—but for pan-nomi at home, casual pairings are often the most enjoyable.

For this feature, we selected wine made from Campbell Early.

Campbell Early is a dark-skinned grape variety developed in the United States in 1892 and introduced to Japan in 1897.

It is known as an early-ripening grape, although harvest timing varies by growing region.

We used Hakodate Wine’s “No Added Antioxidants Campbell Early,” made from Campbell Early harvested after late September in Hokkaido’s Shiribeshi region.

The wine is slightly sweet but retains firm acidity, giving it a refined balance.

Its bright, sweet-tart aromas evoke strawberry, watermelon, cherry, subtle spice, and flowers.

On the palate, it begins with gentle fruit sweetness but becomes progressively drier through the middle and finish, leaving a clean aftertaste.

Because Campbell Early’s sweet-tart character works so well with bread’s natural sweetness and slight acidity, it is a highly versatile wine for pan-nomi.

Give it a try the next time bread is your drinking snack.

Pan-Nomi Recipes to Pair with Campbell Early

Campbell Early is an excellent wine for enjoying with bread.

Culinary expert Kinuko Oda created these recipes around the wine’s fruity aromas and sweet-tart flavor.

They are easy to recreate, so use them as inspiration at home.

Karaage Tartar Sandwich

  • Ingredients — Makes 4

Store-bought karaage … 4 pieces
Small round bread rolls … 4
Rakkyo pickles … 30 g
Mayonnaise … 1 tbsp
Yogurt … 2 tsp
Baby leaf greens … as needed
Honey … 1 tsp
Whole-grain mustard … 1/2 tbsp

  • Method

1. Cut each piece of karaage in half. Finely chop the rakkyo and mix with mayonnaise and yogurt.
2. Mix the honey and whole-grain mustard.
3. Cut openings in the bread, spread with the mixture from step 2, add baby leaves and karaage, then top with the rakkyo tartar sauce from step 1.

  • Point

★The karaage is store-bought. Spread the bread with honey mustard, add the fried chicken, and top with tartar sauce made from yogurt, mayonnaise, and rakkyo. We had heard that Campbell Early works well with chicken nanban, so this is a pan-nomi variation on that idea. Small round rolls are used here, but ordinary bread rolls work too. The bread’s sweetness helps bring the pairing even closer to the wine.

  • Pairing Comment

★The tartness of the tartar sauce matches Campbell Early’s sweet-tart character. The gentle sweetness and slight bitterness of rakkyo are also key. When the salty karaage meets Campbell Early’s fruit, the combination almost tastes as though the chicken has been glazed with a sweet sauce. Because the wine retains good acidity, the finish stays refreshing.

Adult Watermelon Fruit Sandwich with Shio-Koji Cream

  • Ingredients — Makes 4

Watermelon … 100 g
Baguette slices … 10
Strained yogurt … 4 tbsp ※Place a strainer over a bowl, line it with kitchen paper, add yogurt, and refrigerate for at least one hour.
Cream cheese … 30 g
Shio-koji … 1 tsp
Honey … to taste
Black pepper … to taste
Olive oil … to taste

  • Method

1. Slice the watermelon about 1 cm thick.
2. Mix the strained yogurt, cream cheese, shio-koji, and honey.
3. Spread the mixture from step 2 on baguette slices and top with watermelon. Finish with black pepper, olive oil, and mint. You can also spread another baguette slice with the cream and eat it as a sandwich.

  • Point

★We chose watermelon to echo Campbell Early’s watermelon-like aromas and flavors. The baguette spread combines strained yogurt and cream cheese for a paste-like texture, with honey and shio-koji adding sweetness and umami. Juicy watermelon goes on top, followed by olive oil, black pepper, and mint. It is also delicious closed with a second baguette slice.

  • Pairing Comment

★Campbell Early’s juicy, sweet-tart character and watermelon are almost a perfect match. Add the saltiness of shio-koji, the acidity of yogurt, and the sweetness of honey, and a fascinating mix of flavors begins to intersect. Black pepper’s spice, olive oil’s softness, and mint’s refreshing aroma are all wrapped in Campbell Early’s sweetness, producing an especially satisfying combination.

Conclusion

Pan-nomi may sound like something to enjoy at a bakery café or bistro, but it is easy to create a high-quality bread-and-wine experience at home.

Choose a wine like Campbell Early that naturally matches bread’s gentle sweetness and saltiness, and the range of possible pairings expands dramatically.

If you would like to enjoy casual pan-nomi at home, use these recipes as a starting point.

Reference

Culinary Expert / Molecular Nutrition Advisor
Olive Oil Sommelier
Kinuko Oda

As a culinary expert and olive oil sommelier, Oda has created numerous tapas and home-style dishes designed to highlight the individual character of wine.
She currently focuses on small-group events centered on wine and tapas.
Rather than complicated theory, she values food that can be recreated at home and is “genuinely delicious,” explaining the pleasures of wine in accessible language for beginners.
Drawing on molecular nutrition, she is also known for practical ideas that help people care for their bodies while enjoying wine, and for proposing “wine time that leaves both mind and body feeling lighter” for adult audiences.

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