The Hakuba Village Tourism Bureau will hold the “HAKUBA Wine Marché” over two days, Saturday and Sunday, May 9–10, 2026.
The HAKUBA Wine Marché is an outdoor event proposing a new way to enjoy Hakuba: avoiding the crowds.
About the “HAKUBA Wine Marché”
The HAKUBA Wine Marché is deliberately scheduled for the quieter period after Golden Week and proposes a new value: enjoying Hakuba away from the crowds.
The program is designed to showcase lesser-known attractions of Hakuba that can be appreciated precisely because it takes place after Golden Week.
Enjoy wines from Nagano Prefecture
Highlights of the HAKUBA Wine Marché include:
1. A casual wine experience in a spectacular setting
2. An expanded stay-style event (open until 18:30 on May 9)
3. Build your own “special plate”
4. A blend of food, music, and art
Participating wineries and importer:
• Northern Alps Vineyard (Omachi)
• Domaine Hiroki (Ikeda, Kitaazumi District)
• Le Milieu (Akashina, Azumino)
• Buono Farm Akashina (Akashina, Azumino)
• Gaku Farm & Winery (Matsumoto)
• Berry Beads Winery (Shiojiri)
• Budou Yabu (Shinshu-Shinmachi, Nagano)
• Il Fait Beau (Chikuma)
• Village Cellars (importer)
A range of appealing food will also be available.
Why not join the event?
Reference
■ Event overview
Event: HAKUBA Wine Marché
Dates: Saturday, May 9, 2026, 11:30–18:30
Sunday, May 10, 2026, 10:00–16:00
Venue: Snow Peak Land Station HAKUBA
Organizer: Hakuba Village Tourism Bureau
Operation: HAKUBA Wine Marché Executive Committee
Admission: Free
Fees: Dedicated glass rental ¥400; deposit ¥1,000 (refunded when the rental glass is returned)
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