Papille Co., Ltd. launched “Japanese Wine 365 Days” at all FUJIMARU locations on September 1, 2025.
It is a welcome new program for Japanese wine fans, offering a different glass every day for 500 yen.
Here are the details.
About “Japanese Wine 365 Days”
“Japanese Wine 365 Days” is a new program that lets guests enjoy a different Japanese wine each day.
As the name suggests, a different Japanese wine is served every day of the year, 365 days a year, for 500 yen per glass. The lineup ranges from Hokkaido to Yamanashi, Nagano and Kyushu, offering an experience like traveling through wineries across Japan.
Bringing Japanese Wine Closer to Everyday Life
The project was reportedly launched against the backdrop that, although the Japanese wine market has developed significantly, Japanese wine still cannot yet be said to be an everyday drink for most consumers.
Attention also tends to concentrate on a limited number of wineries, while many new entrants face high prices due to capital investment, making their wines difficult for consumers to try casually.
With this background in mind, the organizers concluded that the first priority should be to give people an easy opportunity to experience Japanese wine, leading to the launch of this program.
Driven by a desire for people to experience the diversity and depth of Japanese wine in everyday life, wines that are normally difficult to offer by the glass are also scheduled to appear one after another.
The daily selections for “Japanese Wine 365 Days” are introduced on Instagram every day.
The first month’s lineup is shown in the reference section below, so be sure to check it out.
Reference
https://www.instagram.com/meet_the_japan_wine/
Participating Locations
Shimanouchi Fujimaru Winery
Wine Shop & Diner FUJIMARU Higashi-Shinsaibashi
RAINDROP
Kiyosumi-Shirakawa Fujimaru Winery
Wine Shop & Diner FUJIMARU Asakusabashi