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Discover Wines of the Shinshu Ueda Region: Chikuma River Wine Valley Tasting on May 25

On Monday, May 25, 2026, the “Chikuma River Wine Valley — Shinshu Ueda Region Wine Tasting” will be held at Ueda Tokyu REI Hotel in Ueda, Nagano Prefecture.

The event is divided into three parts for business participants and the general public.

It offers a valuable opportunity to taste wines and ciders from the Shinshu Ueda region while meeting producers.

About the Shinshu Ueda Region Wine Tasting

The event is jointly organized by the Ueda Regional Promotion Bureau, Ueda City and Tomi City.

Its three parts consist of winery visits in Ueda and Tomi, a business matching/tasting session, and a public tasting, allowing participants to gain a deeper understanding of wines from the Ueda region.

The Ueda area in eastern Nagano lies at the heart of the Chikuma River Wine Valley, one of the five principal wine regions identified in the Shinshu Wine Valley Plan 2.0.

Twenty wineries are concentrated across the region’s four municipalities, along with many growers who produce wine grapes for contract winemaking, making it one of Nagano’s leading fine-wine regions.

The event was planned jointly by the regional bureau and the two cities with the aim of sharing the area’s appeal more widely.

Program

Parts 1 and 2 are for industry participants, while Part 3 is for the general public.

Part 1: Winery Visits

Two bus courses are available: an Ueda City route visiting Véraison-Note, Tomorrow Wines and Château Mercian Mariko Winery; and a Tomi City route visiting Cave de Midou, Al Cantu Vigne and the Tomi Wine & Beer Museum.

Each route is limited to 20 participants.

*Visited wineries are subject to change.

Part 2: Tasting and Producer Matching for Trade

Part 2 offers tasting and meetings with producers for industry professionals.

Wineries scheduled from Ueda include Véraison-Note, Château Mercian Mariko Winery, Tomorrow Wines, Kubota Vineyard, Koaso Farm, Nono Vineyard and Balder Orchard.

From Tomi, exhibitors include Aqua Terra Sol Keiko-an, Al Cantu Vigne, Villa d’Est Winery, 496 Winery, Nagomi Vineyards, Rue de Vin, Shikanosuke Manzo and Yone Farm Tomi.

*For the latest information, check the Chikuma River Wine Valley East website.

Part 3: Public Shinshu Ueda Region Wine Tasting

The public tasting will be held in Shinano on the 3rd floor of Ueda Tokyu REI Hotel.

Around 20 wine producers from the Ueda region—Ueda, Tomi, Nagawa and Aoki—will offer tastings and light food.

Scheduled producers include:

Ueda City

Château Mercian Mariko Winery, Tomorrow Wines, Véraison-Note, Koaso Farm, Balder Orchard, Kubota Vineyard, Nono Vineyard and others

Tomi City

Villa d’Est Winery, Rue de Vin, Nagomi Vineyards, 496 Winery, Aqua Terra Sol Keiko-an, Yone Farm Tomi, Shikanosuke Manzo and others

*For the latest information, check the Chikuma River Wine Valley East website.

The public tasting uses a ticket system:

  • Advance reservation: ¥3,000 / 10 tickets, including light food for one person
  • No advance reservation: ¥3,000 / 9 tickets
  • Additional same-day tickets: ¥1,000 / 3 tickets

Payment is in cash on the day.

A Full Day with Shinshu Ueda Wine

Within the Chikuma River Wine Valley, the Ueda region is attracting particular attention for producing high-quality wines.

Opportunities for so many of its wineries and producers to gather in one place are rare.

For more details, see the reference section below.

Reference

Chikuma River Wine Valley — Shinshu Ueda Region Wine Tasting

Date: Monday, May 25
Venue: Ueda Tokyu REI Hotel, one-minute walk from the Onsen Exit of JR Ueda Station

【For Industry Professionals】
|1|Visits 11:10–14:00, winery visits divided between Ueda and Tomi (approx. 20 people)
|2|Tasting 14:15–17:00, exhibition-style tasting (80–100 people)

*Fees: |1|+|2| ¥1,500; |2| only ¥1,000
Applications: |1|+|2| uedachi-s-event@pref.nagano.lg.jp
|2| Apply via Peatix: application site

【For the General Public】
|3| Tasting 18:00–20:00, ticket-based tasting, up to 200 people

Admission free; tasting charged separately (¥3,000 / 10 tickets with advance reservation)
Applications: In principle via Peatix
Advance reservation deadline: Monday, May 18; may close earlier depending on applications.

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