Nihon Wine.jp is moving forward with the launch of its own Japanese wine brand, “NIHON WINE,” as a project to share Japanese wine with the world.
“NIHON WINE” is a national brand created to introduce Japanese wine to audiences around the world.
Going forward, Nihon Wine.jp will continue developing initiatives to bring Japanese wine to a wider international audience in ways only our platform can.
Selecting wines in collaboration with regions and producers across Japan
“NIHON WINE” works with producers throughout Japan to select wines that express the individuality of their place, the thoughts of their makers, and the character of their local terroir.
Together with producers who share the brand’s vision, we will continue working to communicate the value of Japanese wine both in Japan and overseas.
The first step: “NIHON WINE” makes its debut in Dijon, France!
In November 2026, the “Foire Internationale et Gastronomique de Dijon,” an event presenting Japanese food and culture, will be held in Dijon, France.
At the event, “NIHON WINE” will run a promotion introducing Japanese wines from regions across the country.
Visitors will be able to taste a diverse selection of Japanese wines from multiple wineries.
Alongside the wines, we also plan to share the places and climates behind their quality, as well as the producers’ ideas and stories.
Further details about the venue and participating wineries will be announced later on Nihon Wine.jp.